Sonder: The Realization that each passerby has a life as vivid and complex as your own.

We are an agency for learning. Our expertise lies in the intersection of learning, technology and the future. 

We are a research and design lab with a focus on the future of education. We help EdTech start-ups and design learning platforms.

We provide customized consulting services to individuals, corporations, organizations, and schools focusing on the future.

Our NAme

Our company name, SonderThink, represents the combination of learning and what it means to be uniquely human. 

Originally coined by John Koenig, Sonder describes the realization that each passerby has a life as vivid and complex as your own. We interpret this to denote respect for humanity, valuing the unique nature of every person and an insatiable curiosity about the world. We have linked this belief to our expertise: how people learn. We fundamentally believe that thinking is the human attribute that combined with Sonder, will improve the world. 

Robert LAke


I am future facing educator and entrepreneur focused on how humans learn, how we inspire kids, and how we improve the world through the intersection of learning, real world scenarios and technology. 

Our purpose as parents and educators, is to prepare students (of all ages) to answer these 3 questions when they inevitably come at some point in their lives:

  1. What has my education done to prepare me for this moment?
  2. How can I use the combination of my education and my experience to face, understand and ultimately solve this moment right now?
  3. What human systems have created this moment that faces me and how can I change that system?

What occupies my mind and time? Thinking differently, forging the new path, sci-fi, engineering, music, design, motorcycles, photography, technology, the future, sports, film, dystopian fiction…and discovering the beautiful connections between all of the above.

~ Rob

Our 6 guiding tenets


We believe that Learning, Commerce, Creativity and Technology should be linked. Together they can unleash the greatest new discoveries. 


We believe that high quality learning should be easily accessible to everyone wherever they are on the globe and whenever they want to learn.

Real World

Education and Learning should be rooted in the real world. When learners understand the real world application to anything in a way that personally impacts them, their acquisition of knowledge increases exponentially.

21st century

We believe that traditional schools, universities, and corporations are failing our learners. People of all ages must be given both the content and the skills to understand the foundation of exponential technologies and how they can impact the world for good and ill.


The world is an interconnected place and therefore the traditional siloed approach to learning is outdated, uninspiring and insufficient. New inventions, unforeseen new creations, and the world’s grand challenges will be solved by approaching them from an interdisciplinary viewpoint.


Creativity and curiosity are the cornerstones of learning and inventions. It is only when people approach a challenge from a creative, non-traditional, and inquiry based perspective, that true innovation and the magic will occur.

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